The Jerusalem Post's Facebook Timeline 370.
(photo credit: Screenshot)
The Jerusalem Post, the most widely read and recognized English-language news
source from Israel, announced Sunday plans to ramp up its
social media program – including improving its real-time coverage of events,
cultivating a more interactive approach to its reporting and developing a
community of readers worldwide.
In addition to reevaluating its overall
approach to news dissemination, the newspaper is also working to develop its
outreach online via the new social media platforms that have succeeded in
challenging and changing the face of journalism in recent years.
very excited about developing The Jerusalem Post
’s social media program and
creating a large community of followers interested in being updated on the
latest situation in Israel and the Jewish world,” said Editor-in-Chief Steve
Linde, who took up the position last July.
“As we approach our
historically important newspaper’s 80th birthday in December, it is vital to
ensure its central place in the future – by promoting it in cyberspace in this
digital era of the 21st century,” Linde said.
Last month, Linde appointed
senior staffer Ruth Eglash as deputy managing editor to help develop the paper’s
social media strategy. She will work together with its highly qualified Internet
team, directed by JPost.com Managing-Editor Moshe Raphaely and Internet desk
manager Elana Kirsh. News desk producer Nicole Hyman, assisted by JPost.com's team of Breaking News editors, is responsible for
managing all of the Post
’s social media communities.
The team has already
started to incorporate several social media platforms into the newspaper’s
online coverage of events. On Friday, reporters in the field for the Global
March to Jerusalem (also known as Palestinian Land Day) were able to update
readers in real-time, via a dedicated feed
on social networking site Twitter
that was linked to the paper’s website.Live coverage of the Global March to Jerusalem.
In addition, last week the Post
launched a new Facebook Timeline
, which is updated regularly with breaking news,
feature and analysis pieces, along with special Web-only stories.
timeline also showcases important events in Israel’s history and memorable front
pages, emphasizing the paper’s exclusive live feeds and videos.
social media is about conversation and about abolishing outdated systems whereby
the public is spoon-fed messages by the media and massive corporations,”
Eglash said there is great importance to building a
community of the paper’s readers who can interact with its staff and comment
more actively on the content produced. She also said that it is essential for
print media to move forward and embrace social media as an excellent tool to “do
In addition to introducing more live feeds and social media
elements on the website, Post
fans can join in the conversation about important
events and news in Israel, and interact with many staff members on Facebook,
Twitter, Pinterest and other social media platforms.