Video: Costume designer continues legacy every Purim

For Cinema Fashion owner Batia Rozental, Purim is good for business and a chance to remember her roots.

By HADAS PARUSH
March 7, 2012 19:44
2 minute read.
Costume designer Batia Rozental in her TA shop

Costume designer Batia Rozental 390. (photo credit: Hadas Parush)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

Tel Aviv is full of one-stop shops for cheap Purim costumes, but for anyone on the market for a quality costume - as well as a personal experience - it's a little bit harder.

This might mean walking the main streets a little slower than usual, taking a second glance at that doll with the bright red dress to consider where it came from and who made it, and perhaps taking a chance and walking down that alleyway. Between the cement building walls, there might be a garden blooming with one-of-a-kind costumes, and one woman tending to each.

Be the first to know - Join our Facebook page.




From a young age, Rozental would sit on her mother’s lap and watch while she sewed outfits and costumes for a living. Batia's eye for fashion was stitched together with every fancy dress from memories of her mother.

In a backyard off King George Street, those dresses hang on display, alongside dozens of different, hand-made costumes for rent and for sale. With the constant help of two seamstresses who work closely with Rozental, her design fantasies become a reality and allow appreciating customers to make belief every year.

Cinema Fashion produces about 100 costumes every season, with customers ranging from hi-tech companies who find her on the Internet, to random passers-by looking for something different.

Rozental describes this time of year as an emotion whirlpool. Not only was she born around Purim, but she also attends her mother’s memorial around the same time. Lily Rozental passed away seven years ago, just a few days after the colorful holiday.

When the family gathers for the memorial every year, Rozental is always grateful as she believes that even though her mother was on her deathbed, she waited for Rozental to finish her work and get through the holiday, before she passed away.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Supreme Court President Asher Grunis
August 28, 2014
Grapevine: September significance

By GREER FAY CASHMAN