WHILE THESE are challenging times for the news media, The Jerusalem Post is
thriving as it celebrates its 80th anniversary.
What is the secret of our
success? The question is simple, but the answer more complex. Like Israel
itself, we may just be an exception to the rule.
Israeli newspaper mirrors the situation in the Jewish state, which is
perennially interesting. While proudly backing the Zionist cause, we seek to
report and reflect on our fast-changing country and the outside world as
accurately and fairly as possible.
We like to think of ourselves as a
paper our readers trust and love, even if the news is not always happy and some
of our opinion pieces make your blood boil.
Just as Israel is the home of
the Jewish people, in this digital age, we want our website – Jpost.com – to be
Clearly, we have a great brand name, universally known as
a quality title that has truly stood the test of time. But there are other
With the onset of the Internet, the paper was one of the
first to start an online edition in 1995.
Today our website attracts some
five million unique visitors a month, and the figures are rising
Besides the ever-expanding daily English-language newspaper
that started on December 1, 1932, we have broadened The Jerusalem Post
include a range of specialized editions. These have proved to be both popular
• The International Jerusalem Post
is a comprehensive weekly
edition, delivered to readers in more than 80 countries. Jerusalem Post Edition
is a weekly French edition.
• The Jerusalem Report
is a glossy
biweekly magazine covering Israel, the Middle East and the Jewish
• Kosher English
is a new weekly edition for the haredi
community. The Jerusalem Post Christian Edition
is a monthly magazine for
Christians in the Holy Land and across the globe.
• The Jerusalem Post
is published weekly for Hebrew speakers who want to improve their English
while The Jerusalem Post Ivrit
is a monthly edition to help English speakers
improve their Hebrew.
• Our youth magazines aim to improve the
English-language skills of children of all ages.
• Finally, the Israel
is a daily Hebrew edition handed out for free.
IN THE “Announcement”
on the front page of the first edition of The Palestine Post
(the title was
changed to The Jerusalem Post
in 1950, two years after the establishment of the
state), founding editor Gershon Agron wrote that the paper would be published in
Jerusalem for the entire population of the country.
“The Palestine Post
will not seek to promote personal ambitions or party advantage,” Agron
“Its reports will be as objective as is humanly possible, and its
criticism informed, legitimate and helpful. In criticism and in reports, the
studied purpose will be the present and future welfare of the country and of its
In 1994, executive editor David Bar-Illan summed up the huge
leap the newspaper had made in 62 years. “It is the only foreign-language paper
anywhere which has an international readership and a global reputation. The
modest newspaper of 1932, printed in 1,200 copies, is now a major force on the
world scene,” he wrote. “It is essential reading for anyone abroad interested in
Israel and its neighbors.”
Today, The Jerusalem Post
itself as the leading English-language newspaper in Israel and the Jewish world.
It is our fervent belief that the newspaper will expand further in the years
ahead, taking advantage of new technology in digital media and apps.
the same time, we trust that you – our readers – will continue to turn to us as
your preferred source for news about Israel, the Middle East and the Jewish
Like a constant companion, we will be here whenever you need us,
and provide you with essential information and a range of opinions to make some
sense of the sometimes crazy world we live in.
Our rich experience over
the past eight decades is reinvigorated by our dedicated employees, ranging from
chief archivist Alexander Zvielli (who at 91 has worked at the paper for a
record 67 years) to the young people reporting in the field and staffing our
day, night and Internet desks.
Among the new projects we have initiated
to promote our brand name are:
• The annual Jerusalem Post
first, titled “Fighting for the Zionist Dream,” held in New York on April 29,
2012, was a huge success with more than 1,000 people attending. We have a second
planned for April 28, 2013, also in New York.
• The Jerusalem Post
Diplomatic Club is a forum for the diplomatic corps in Israel. The first
meeting, to be addressed by Foreign Minister Avigdor Liberman, former foreign
minister Tzipi Livni and US Ambassador Daniel Shapiro, is scheduled to be held
in Herzliya on December 12.
• We recently conducted a well-attended
series of US election debates in cooperation with AACI and iVoteIsrael. We will
soon offer a similar series in cities across the country ahead of the Israeli
elections on January 22, culminating in a panel discussion at The Jerusalem
WE HAVE a first-class editorial team based in Jerusalem
and a dedicated staff of outstanding reporters spread out across the country and
the world. Each section of the newspaper – from the Magazine and Metro to In
Jerusalem, Billboard, Weekend, Business, Sports and Arts & Entertainment –
is edited with care.
Our Internet and social media teams based in Tel
Aviv provide us with the essential tools for survival in today’s world,
promoting the Post
via Google, Facebook and Twitter. News reports are
accompanied by film and photographs from the scene, and we have recently
launched a video news bulletin.
Finally, it is the sharp business acumen
provided by our owner Eli Azur, CEO Ronit Hasin- Hochman and their staff that
have kept The Jerusalem Post afloat in an era in which traditional media outlets
The newspaper industry is ultimately a business that must
make money to survive. As it is written in the Ethics of the Fathers, “If there
is no flour, there is no Torah; if there is no Torah, there is no
With ongoing support from our readers and advertisers, we will
grow from strength to strength, just like Israel itself. We invite you to be our
partners on this dramatic journey into the future. All that’s required is a
strong spirit of survival.