The Popinz team (right to left): Eugenia Shraga, Alan Lo, Ya’ara Cohen, Nir Gottlieb and Judith Goldberg.
(photo credit: VLADIMIR SHRAGA)
‘It takes a village to raise a child,’ the old saying goes. However, in an era when most people no longer live across the street from family and lifelong friends, young couples starting out their lives in the city must carry the full weight of their children’s upbringing squarely on their own shoulders. And that, while establishing a successful career, has never been more demanding than today. The nuclear family has effectively become an autonomous unit, transplanted to an unfamiliar urban landscape, devoid of the traditional ties of kinship and wider network of social support that it once relied upon.In this context, the concept of a babysitter should be viewed as a new and indispensable tool developed by modern society to cope with these unprecedented burdens; more specifically, to afford parents the freedom and confidence to leave their children at home in the care of a reliable figure for a small fee. To find such a person, however, not as easy as one might think.
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