Not only green pastures

An exhibition of interpretations of historic JNF posters cosponsored by the organization and Beit Avi Chai shows a surprising amount of criticism of the Zionist institution

June 20, 2013 14:15
Itay Hershkovitz’s ‘Water.’

Itay Hershkovitz’s ‘Water.’150. (photo credit: Courtesy)


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An intriguing exhibition, which goes by the name of “Deep-Rooted,” opened recently at Beit Avi Chai, which purportedly celebrates the 111th anniversary of the Keren Kayemeth LeIsrael-Jewish National Fund. The reason behind the use of the mitigatory adverb in the name is due to the unusual conditions of the exhibition. While the display is taking place under the auspices of both the host organization and the KKL-JNF, not all of the exhibits – posters designed by 13 second-year students in the Visual Communications Department of the Holon Institute of Technology – are entirely complimentary towards the KKL-JNF. In fact some lean heavily towards derision.

Then again, considering the explanatory line that follows the exhibition name in the PR blurb, which reads “a new interpretation of historic JNF posters,” the end result is not that surprising.


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