Popping up beer in the center of town

June 8, 2017 14:06
Shapira brewery

Shapira’s family-owned brewery has created a temporary home in the heart of the city. (photo credit: JONI SCHWARTZ)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For a symbolic $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


For nearly three years after gourmet restaurant Cavaliere closed its doors, its Ben-Sira Street space was unused and up for grabs in Jerusalem’s precarious real estate market – until last month. That was when the owner of the adjacent Sira pub, beer mogul Itzik Shapiro opened a pop-up bar known as Shapira Ba Sira.

For the first time, Shapira’s family-owned brewery has created a unique and temporary home in the heart of the city for their six types of beer. The idea came about when Shapiro wanted to create a space not only to serve his family’s suds to locals but also offer learning experiences for beer enthusiasts and local bartenders in the form of educational beer-themed workshops.


Related Content