Families can attend all kinds of activities including workshops, master classes, video art screenings and a large-scale exhibition of new works.
By SARAH LEVIThe annual Tel Aviv Fresh Paint fair(photo credit: Courtesy)
For the past seven years, the annual Tel Aviv-based Fresh Paint fair has been setting the tone for the upcoming year of Israeli contemporary art and design. Bringing together thousands of works of art from some of the most wellknown White City galleries and literally dozens of young, upand- coming artists, the festival is a convention for galleries, creators, art lovers and collectors to come together to experience what is new in the Israeli art world.This year, however, instead of following this template, event organizers are trying something a little different. Fresh Paint will now be called Fresh Family Paint, and it is the festival’s way of reaching out to not just their target audience of art lovers and creators, but to their families as well. Their main goal is an interactive experience to inspire creativity and fun for all ages during the tail end of the holiday season.At the four-day fair at Tel Aviv’s Tichonet High School (on Shoshana Persitz Street), families can attend all kinds of activities including workshops, master classes, video art screenings and a large-scale exhibition of new works.Fresh Family Paint invites guests to take in an assortment of open workshops that cater to all levels of skill and interest.Established and influential artists and designers will hold unique art and design workshops utilizing an array of techniques like photography, sculpture, painting, street art, collage and animation, with names such as street artist Know Hope, industrial designer Tamar Nix, illustrator Keren Shpilsher and Monkey Business design studio members in attendance.For those seeking a more intimate interactive experience, master classes will offer a rare, behind-the-scenes look at the artistic process; attendees will not only get to view the artist at work but will participate in the process as well. Each 45-minute class will be dedicated to a different technique or concept relating to that artist.For a more traditional and less hands-on experience, guests can view some new works from the Design Museum Holon, Israeli Cartoon Museum and Rubin Museum (Beit Reuven), plus four solo shows from the artists represented by the Gordon Gallery. Hours: Wednesday, September 30, Thursday, October 1 and Saturday, October 3: 10 a.m.-8 p.m.; Friday, October 2: 10 a.m.- 7 p.m.Last admission 30 minutes before closing.Price (includes all activities): NIS 50. Children under 3 free.
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