The young new faces of Mahaneh Yehuda

By JOEL HABER
March 23, 2017 14:35
Argento in Mahaneh Yehuda

Lucas Zitrinovich in front of Argento, which specializes in empanadas. (photo credit: MARC ISRAEL SELLEM)

 
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A grumpy older man blows cigarette smoke across the colorful fresh produce he’s not putting much effort into selling. Then he yells random words such as “Sweet,” “Five shekels,” or “Bananastrawberrymango!” This is the face that many imagine when they think of the Mahaneh Yehuda market.

However, along with the changes that have altered “the shuk” in recent years, new faces have entered the market. Younger and with infectious enthusiasm, these newer business owners represent the future of the shuk. While some lament the alterations, this current crop of entrepreneurs surprisingly challenges many assumptions.

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