Burkini controversy sparks boost in Australian sales

The controversy regarding the Islamic swimsuit has led to an increase in popularity in sun-beaten Australia.

By JPOST.COM STAFF
August 23, 2016 10:23
1 minute read.
burkini muslim women

Muslim women wearing the burkini in Western Sydney. (photo credit: SAEED KHAN / AFP)

 
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The burkini bans in France have increased both interest and sales in the full-body Islamic inspired swimsuit, especially amongst non-Muslim women, the Australian designer of the garment said, according to the Guardian.

The burkini has sparked controversy in France with 15 towns banning the swimsuit in the south-east of the country after heightened tensions since deadly terror attacks.

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Aheda Zanetti, the Australian-Lebanese who claims the trademark for the name burkini and burqini, claims that the controversy has attracted publicity for her creation, which she designed over a decade ago.

The 48-year-old from Sydney said that she ordinarily receives around 10 to 12 orders on Sunday but “I can tell you that online on Sunday, we received 60 orders – all of them non-Muslim.”

Many messages she received came from cancer survivors and swimmers who use the lightweight, two-garments to protect their skin from the sun.

Zanetti said: “The support I’m getting is somehow about empowering women ... I feel like I’ve been a counselor. It’s a cry of need that they want to have this enjoyment."

“Women are standing together on this. It doesn’t matter what race or religion.”

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Zanetti claims that the swimsuit is misunderstood and said: "I wanted to create something that would blend in with the Australian lifestyle and allow for modesty," according to the Daily Mail.

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