China extends ban on airing foreign cartoons during prime time

February 20, 2008 07:23

SpongeBob SquarePants, Mickey Mouse and Pokemon are officially persona non grata on Chinese prime time. China is extending a ban that virtually locks out all foreign cartoons from airing between 5 pm to 9 pm in a bid to protect its fledgling domestic cartoon industry. According to a new ruling Wednesday by the State Administration of Radio, Film and Television, no foreign cartoons or programs introducing foreign cartoons can be shown during "the golden hours" on all domestic cartoon channels and children channels starting May 1. The move is intended to help "spur the domestic cartoon industry," the agency said.

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