White nationalists carry torches on the grounds of the University of Virginia.
(photo credit: ALEJANDRO ALVAREZ/NEWS2SHARE VIA REUTERS)
Twitter and Facebook users are avidly sharing photos of participants at Saturday's rally in Charlottesville. The goal: identify and name the white supremacists caught on camera, and very likely ruin their lives.
The Twitter user @YesYoureRacist has made this a personal mission; to share photos from the Charlottesville event and ask his 261,000 followers to help identify them and "make them famous."
These photos make the rounds on social media, are shared widely on Twitter and pop up on Facebook feeds around the world. And, unsurprisingly, most of the protestors in the pictures are eventually identified.
The consequences of this outing on social media can be dire. The first young man exposed by @YesYoureRacist was fired shortly after. Not only did the tweet identify him, it also named his hometown and workplace.
The company, top dog in Berkeley, California, confirmed that they had terminated his employment after learning that he was in attendance in Charlottesville.
The hot dog restaurant even posted a sign on the door confirming that the man no longer works there. "The actions of those in Charlottesville are not supported by top dog," the sign reads.
The idea of using social media as a tool to identify and call out individuals is not new.
Last year, Brock Turner's notorious case sparked anger when the 20-year old, convicted of rape, was sentenced to only six months in prison. The light sentence angered many. One response: sharing a photo of Turner with the words "I'm a rapist" printed in large letters. The idea behind this social media attack was to sentence the young man to a life of recognition.
Facebook eventually removed the photograph from several accounts.
Police have also started using social media to identify suspects.
In 2013 the FBI released low resolution photographs of the Boston Marathon bombing suspects on the internet. Social media users went wild, quickly identifying Dzhokhar Tsarnaev
. However, the process turned into a sort of witch hunt, falsely identifying a missing Indian-American student as a suspect. His photo became infamous even though he had nothing to do with the attack.
Social media can give people the ability to anonymously post content. However, it has also become a powerful tool to remove anonymity. If a person is caught on camera, it is reasonable to expect that he or she can be identified.