Court rules Strauss products not chocolaty enough

The decision came out of a compromise settlement from two class action cases against Strauss filed under the names of Nadav Avidor and Edward Gerber.

February 8, 2015 18:04
1 minute read.
Chocolate pudding

Chocolate pudding. (photo credit: INGIMAGE)


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A Haifa District Court ruled on Sunday that some of the chocolate products made by the Strauss Group are just not chocolaty enough.

The court’s decision said several of the dairy products produced by the conglomerate did not contain enough chocolate to be labeled chocolate – instead of “chocolate flavored” – on the packaging.

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The most famous of those products was Strauss’s Milky chocolate pudding, which will now have to be labeled “chocolate flavored” pudding.

The decision came out of a compromise settlement from two class action cases against Strauss filed by Nadav Avidor and Edward Gerber. The plaintiffs alleged that a range of Strauss products labeled as chocolate – or having pictures on the packaging implying they contained chocolate – were misleading to the public as the products did not contain any chocolate. Strauss agreed as part of the settlement that in the future it will label such products “chocolate flavored” to clarify to the consumer that the product does not actually contain chocolate.

Strauss also committed to donating NIS 300,000 in dairy products to Emek Medical Center in Afula for the benefit of the medical center’s patients. The parties involved agreed to the donation as a form of reparation, since identifying consumers who had been “harmed” or fooled by Strauss’s advertising was not considered possible.

The parties, rather than the court, agreed together on the organization that would receive the donation.

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