Israel’s Eurovision song 'Toy' makes waves around the world

A Ugandan dance troupe released their choreography to the catchy tune.

By
March 20, 2018 17:54
2 minute read.
Spoon Youth perform a dance to "Toy"

Spoon Youth perform a dance to "Toy" . (photo credit: screenshot)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

There are less than two months until the 2018 Eurovision singing competition kicks off in Lisbon. But Israel’s entry to the contest, “Toy,” sung by Netta Barzilai, is already making waves around the globe.

Since the song was released last week, Israel has remained in the top spot in all the Eurovision betting charts, predicting a win for the first time in 20 years. And accolades for the poppy, quirky tune have poured in from all parts of the world.

Be the first to know - Join our Facebook page.


Earlier this week, the members of the Ugandan group Spoon Youth filmed themselves doing a choreographed dance to “Toy.” The video was quickly shared across the Eurovision fan universe. “For us the song already won!” the group wrote on its video.

Barzilai’s song has reached more than nine million views on YouTube and spawned dozens of “reaction videos” of fans viewing the clip for the first time, which have themselves been seen hundreds of thousands of times.

The song was also released on a wide range of digital music platforms, including iTunes, Spotify and Apple Music. It’s no surprise that the song raced to the top of the Israeli charts, both on iTunes and on the radio.



But it has also been getting play around Europe: “Toy” peaked at No. 5 on iTunes charts in Spain and at No. 24 in Greece, also hitting the top 100 in Norway and several other countries.



While nobody can deny the song is catchy and unique, there has been a fairly mixed reaction among critics and fans.

Matt Friedrichs of ESCunited called it “the comic relief of 2018” and said it would surely be very “polarizing.”

“I think I hate it but I’m pretty sure I love it,” he said in a video review. “I am very confused about this song – like I’m going back and forth, this is garbage, this is the best thing ever.”

Others liked the song’s message of female empowerment.

“This must be the most creative Eurovision entry in a couple of years,” said a You- Tube music reviewer named Ivo. “The song has meaning, it’s a self-empowerment song, she has a voice. It’s just funky and fresh and if she can deliver that to the stage in Lisbon in May then she’s got the top 10 locked.”

Others thought the song was just a little too over the top.

“It’s like someone asked Bjork to do a KFC commercial,” wrote Jewish Chronicle reporter Daniel Sugarman on Twitter.

Related Content

Stacks of Israeli shekel notes [Illustrative]
August 16, 2018
Food for thought

By DUDU LEVY REICH