MyHeritage to sponsor Eurovision 2019

Israeli genealogy site will show off DNA connections between contestants.

By
September 26, 2018 17:45
1 minute read.
Gali Atari and Milk and Honey

Gali Atari and Milk and Honey at the 1979 Eurovision in Jerusalem. (photo credit: KAN)

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later

MyHeritage, the popular Israel-based genealogy site, was announced on Wednesday as the official sponsor for the 2019 Eurovision in Tel Aviv.

As part of its partnership with the upcoming competition, MyHeritage will work to reveal DNA connections between winners, participants and fans of the show.

Be the first to know - Join our Facebook page.


“We are excited to have MyHeritage on board as presenting partner for the Eurovision Song Contest 2019,” said Jon Ola Sand, executive supervisor of the Eurovision Song Contest in a statement on Wednesday. “This new partnership is the perfect fit; underpinning our core values of diversity and inclusion, whilst bringing together different countries and nationalities in the spirit of discovery and creativity.”

MyHeritage, which was founded in Israel in 2003, has become one of the most popular family tree websites in the world. In 2016, the company added DNA testing to its online offerings to users around the globe, and today it claims 100 million registered users worldwide.


“We are delighted to partner with the Eurovision Song Contest,” said Aviram Levi of MyHeritage. “As one of the world’s greatest gatherings that celebrates cultural diversity and creativity, we share the Eurovision Song Contest’s values. Helping people strengthen their bond to their families by establishing a connection to their family history and cultures of origin makes them realize that, while we are all unique, we are also more similar and connected than we think.”

Die-hard Eurovision fans will certainly be eager to uncover familial bonds between contestants and winners of the contest over the years. Although, it might not be too hard to find a connection between the first three Israeli Eurovision winners. Izhar Cohen, who won in 1978, Gali Atari, who won in 1979, and Dana International, who won in 1998, were all born to families of Yemenite Jewish heritage.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Naftali Bennett (foreground) looks on as Prime Minister Benjamin Netanyahu (C)
December 16, 2018
7% of Israelis like Netanyahu 'a lot' in defense portfolio, poll finds

By GIL HOFFMAN