What was Adrian Grenier really doing in Israel?

The 'Entourage' star dons a kippa in a new Passover ad.

March 29, 2017 17:40
1 minute read.
Adrian Grenier

Adrian Grenier. (photo credit: screenshot)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For a symbolic $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


Hollywood hunk Adrian Grenier was in Israel earlier this month, and nobody was quite sure why.

But it turns out the Entourage star was here to film a Passover ad for the Israeli gift card company BuyMe, complete with a kippa and overbearing relatives.

Be the first to know - Join our Facebook page.

The ad opens with Grenier donning a big, white, satin yarmulke, then offering a signature grin to the camera. “Happy Pesach,” he says, mastering the guttural “ch” sound perfectly.

Grenier tells viewers that due to his charm, he can get away with offering terrible gifts for Passover, including a car air freshener, edible yo-yo and rock replica.

“But you my friend,” he says, “are no Adrian Grenier... you’re not even close.”

Since starring in the popular Entourage TV show, Grenier has appeared in the Entourage film, some smaller movies, and has been involved in a variety of philanthropic efforts.

The commercial hit airwaves in Israel this week, encouraging Israelis to buy gift cards – instead of gifts of questionable taste – for family and friends.

According to Reshet TV, Grenier was paid around NIS 500,000 to star in the ad.

While in Israel earlier this month, Grenier posted a photo of himself at the Western Wall on Instagram, writing “Contemplating the infrastructure...

of an ancient city in modern times, of a holy land, of history, of humanity.”

In what is unlikely to be a coincidence, BuyMe’s last big ad campaign, before Rosh Hashana last year, starred Grenier’s Entourage co-star Jeremy Piven.

Piven, also clad in a kippa, played Grenier’s opposite – the one on the receiving end of a series of terrible gifts that he pretended to love.

“I would rather be scraped with a rusty menorah... than own this piece of shit,” he said, after being gifted a fish-shaped plate. “But they don’t know that’s how I feel, because I’m an actor. Your friends and family are not.”

Yonatan Alon, the CEO of BuyMe, said in a statement that the company was “thrilled to collaborate with a huge Hollywood star once more.

After the wonderful Jeremy Piven, this time we decided to raise the bar and bring the charming Hollywood star Adrian Grenier.”

Related Content

Outgoing Jewish Agency Chairman Natan Sharansky and Chairman-elect MK Isaac Herzog share a moment fo
June 25, 2018
Sharansky gives Bougie some tips at JA Board of Governors tribute