EA buys Israel’s GameFly unit

“We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”

By JERUSALEM POST STAFF
Young Americans playing video games (illlustrative) (photo credit: INGIMAGE)
Young Americans playing video games (illlustrative)
(photo credit: INGIMAGE)
Electronic Arts Inc. announced it has acquired the cloud gaming technology assets and personnel of GameFly Inc.’s Israel-based subsidiary.
The 50-member team in Caesarea deepens EA’s capabilities and expertise in cloud gaming – which allows players to stream games seamlessly – enabling the company to continue exploring new ways for players to access and experience games from any device.
“Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere,” said Ken Moss, the chief technology officer of Electronic Arts.
“We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”
Cloud gaming opens up new possibilities to expand the reach of games by streaming high-quality entertainment to more people, on more devices, in more places around the world. EA hopes that this addition will help its strategic focus on advanced technologies that give players more freedom to access the games they want, and enable the delivery of next-generation experiences at scale.