Klil produces blind-specific TV ad

For the first time, there will be a television commercial specifically designed for the blind population, produced by Klil Industries.

April 24, 2019 22:13
1 minute read.
A SCENE from Klil’s new commercial

A SCENE from Klil’s new commercial. (photo credit: Courtesy)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


For the first time, there will be a television commercial specifically designed for the blind population, produced by Klil Industries.

“We decided to be the first in the world to produce an accessible commercial for the blind public,” Klil chairman Tzuri Daboosh said, “and about 10% of the company’s advertising budget is earmarked for this purpose.”

The TV commercial was produced and directed by the Central Library for the Blind, Visually Impaired and Handicapped, and was produced using a special technique that describes all of the ad’s visuals.

The blind population numbers about 24,000 in Israel, and there are tens of thousands more visually impaired.

Already in Klil’s new Bauhaus windows campaign, about 10% of the advertising budget, some NIS 800,000, was allocated for special advertising broadcasts.

Daboosh says he hopes the company’s move will encourage other companies to produce TV commercials for the blind and allow them to listen to a voice channel that describes the visuals.

Central Library for the Blind CEO Amos Be’er said the ad was a welcome precedent. So far, hundreds of plays and 180 Israeli films have been made accessible for blind audiences, but this is the first time that the blind public in Israel will be able to experience commercials on TV.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

A 9 mm pistol confiscated near Jerusalem
May 22, 2019
IDF arrests 9 Palestinians in the West Bank, weapon, ammunition seized