The 'Mad Men' of Drip Irrigation?

Netafim: Founded on a kibbutz in Israel’s Negev desert now helps millions of farmers grow more yields with less resources.

June 14, 2016 21:51
1 minute read.
Netafim's Rachel Shaul

Netafim's Rachel Shaul accepts the prize from Ronen Ofer of the Israel Innovation in Marketing Forum. (photo credit: AYA YEKUTIEL HAKTIN)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


One of the world's leading drip irrigation companies –and an Israeli one-- on Tuesday announced that it took home a prestigious marketing award for its global 50th anniversary campaign.

At the Israel Innovation in Marketing Forum's ceremony last week in Rishon Lezion, Netafim won the 2016 Innovative Marketing Campaign Award in the Industry category for its 2015 global marketing campaign called “50 Years of Shaping the Future” that celebrated Netafim's 50th anniversary.

Rachel Shaul, head of Netafim's Corporate Marketing and External Affairs, described the campaign, which told the story of the company and how it boosted agriculture in Israel and around the world.

She said the campaign told the story of how Netafim, “founded on a kibbutz in Israel’s Negev desert now helps millions of farmers grow more yields with less resources.”

Ronen Ofer, chairman of the Forum, lauded the company's use of “advanced marketing tools and varied channels” in the campaign.

Among those on the Innovate 2016 selection panel included Cofix founder Avi Katz and Nirit Ben-Kish, marketing director for Pelephone.

The 51-year-old company has 28 subsidiaries, 17 manufacturing plants and 4,300 employees worldwide. In May, it opened its latest production plant in northwestern China.

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Workers strike outside of the Teva building in Jerusalem, December 2017
December 18, 2017
Workers make explosive threats as massive Teva layoff strikes continue