Tourism Minister Avraham Hirschson and Keith Edelman, the marketing manager of the Arsenal soccer team, signed an agreement on Sunday to promote Israel as a tourist destination.
The deal obligated the English Premier League outfit to publicize tourism in Israel at all their home games and on the club website.
The contract cost the Israel Tourism Ministry NIS 3.3 million, Israel Radio reported.
Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>