Arsenal to promote tourism in Israel

By JPOST.COM STAFF
February 26, 2006 11:56

Tourism Minister Avraham Hirschson and Keith Edelman, the marketing manager of the Arsenal soccer team, signed an agreement on Sunday to promote Israel as a tourist destination. The deal obligated the English Premier League outfit to publicize tourism in Israel at all their home games and on the club website. The contract cost the Israel Tourism Ministry NIS 3.3 million, Israel Radio reported.


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