arabic newspapers 88.
(photo credit: )
In an effort to get the government’s message across to the Arab world in a better way, the Prime Minister’s Office on Wednesday announced the appointment of Ofir Gendelman as its first Arabic-language spokesman.
Gendelman, who previously worked in this capacity at the Foreign Ministry, will join Nir Hefetz, responsible for the Israeli press, and Mark Regev, spokesman to the foreign press, as one of Prime Minister Binyamin Netanyahu’s principal spokesmen.
“This is an important and unique position that has been filled, on instruction from Prime Minister Netanyahu, to deal with recent media developments in the Arab world, and especially in light of global developments regarding Arabic-language television stations,” Hefetz said.
Hefetz said the appointment had been made to strengthen Israel’s public
diplomacy efforts with Arabic-speaking communities, represent Israel’s
positions directly and increase the exposure of Israeli initiatives “on
various diplomatic, security, economic, social and cultural issues.”
The appointment comes a few weeks after the Palestinian Authority
established an “Israeli Press Unit” inside the “Palestinian Government
Media Center,” which is under the authority of PA Prime Minister Salam
Fayyad’s office. That unit sends out regular press releases in Hebrew
to the Israeli media.
Gendelman comes to his new post from the Israel-Palestinian Chamber of
Commerce and Industry, where he served as its first director-general.