Exclusive Video: Ayelet Noff - Blonde 2.0

"Blondes can be, not just the stereotypical type blonde, but blondes can be actually quite intelligent, smart, and successful in life."

January 23, 2011 10:54
1 minute read.
Ayelet Noff

Ayelet Noff 311. (photo credit: Courtesy)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Ayelet Noff is a high-tech blogger, enterprenuer, and founder of Blonde 2.0 - a one-stop-shop solution for startups in Israel, providing a range of services. After ten years in high-tech Ayelet spent four years as a ISQ manager where she learned important viral skills vital to online marketing and presence.

Ayelet opens her interview with us by reminding us that "Blondes can be, not just the stereotypical type blonde that you think of, but blondes can be actually quite intelligent, smart, and successful in life."

Be the first to know - Join our Facebook page.

With so many different information streams and social networks to upkeep and be a part of, it's hard for companies to keep up with the demand of pleasing their online audience.  "A lot of conversational marketing you have to be there 24/7," Noff said,  "that's why they hire me.  They don't have someone in-house to sit there all day long and get on the forums and answer people.  It's work that's never ending….you always have to be out there listening to what people are talking about your branding and responding appropriately."

When comparing entrepreneurs in Silicon Valley versus In Israel, Ayelet states that she thinks "people and entrepreneurs in Israel are less open to failure. They really want to make it and if they don't make it they take it too personally."  Furthermore, Noff describes people in Israel as 'tachles', "straight to the point, they say what they mean and their concept, are you interested or not?"  However, she continues to mention that Israel entrepreneurs are amazing and are able to get the (positive) results that they get because they're so aggressive.  It just so happens that in this particular industry, that is a good thing.

Related Content

Joan Rivers
August 28, 2014
Joan Rivers rushed to hospital following throat surgery