'Kosher' GPS device gets official launch

"You can use the most advanced technologies for a traditional lifestyle."

February 18, 2009 23:49
1 minute read.
'Kosher' GPS device gets official launch

kosher GPS 248.88. (photo credit: Courtesy)


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It lists thousands of kosher restaurants and includes the Book of Psalms, the three daily prayer services, the Traveler's Prayer, a Hebrew calendar, and two versions of Grace After Meals. Welcome to the "kosher" GPS device. The state-of the art electronic gadget geared to the religious public will be unveiled Thursday morning at a Tel Aviv press conference in the office of the city's Chief Rabbi Yisrael Meir Lau, who will "give his blessings" to the device. The device, which was developed over the last year by Mio Technology, will also list thousands of other points of interest in Israel, including holy sites, synagogues, cemeteries, and ritual baths. In keeping with the strictest religious sensitivities, the device, aptly dubbed Mio Ma'amin ("Mio Believer"), will use only a man's voice and does not have telephone functions or allow Internet access. Some of the device's attractions will only be available in either Hebrew or English, while the blessings and prayers are currently only in Hebrew. "These are new tidings for millions of mitzva-observant people in Israel who are looking for suitable solutions for their lifestyle," said Guy De-Piccotto, director general of Ronlight Digital, the exclusive marketer of Mio Technology products in Israel. "It has already been proven that you can use the most advanced technologies for a traditional lifestyle, and we have done so again with this GPS." The price of the kosher GPS starts at NIS 990.

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