(photo credit: Reuters)
KRAKOW – A US consulting firm that published a photo of the Auschwitz-Birkenau
death camp in an advertisement aroused anger within the Auschwitz Museum
Econ One, a Los Angeles-based company, is using a photo from
the death camp in its advertising.
The Auschwitz-Birkenau State Museum is
consulting with its lawyers after the litigation and business consulting firm
posted on its website an image of barbed wire and a guard tower from the
The picture, which was used to advertise the company’s services,
was posted next to the title “Great is just better.” Text beside the slogan
emphasizes how much the company appreciates good work and takes care of its
clients and their needs.
“Great work is the only kind that’s okay with
us. It takes management of the entire work process. Communicating with clients
every step of the way.
Committing to a budget, then keeping expectations
aligned with what’s really happening so there are no surprises. And efficiently
staffing each case to keep costs down. Because when it comes to client service,
okay... just isn’t. At least not for our clients,” the text reads.
employees noticed the image on Friday.
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Bartosz Bartyzel, a museum
spokesman, did not hide his resentment and called the advertisement “disgusting
and immoral.” In an interview with Polish daily Gazeta Wyborcza Bartyzel said
the museum’s lawyers are checking whether to sue the American company for
“The use of Birkenau, which among other things
contained gas chambers, is disgusting and immoral,” he said. “Such kind of
advertisement can only bring the worse possible image to the company which uses
He added that it was not the first case that images from
Auschwitz-Birkenau were used for advertisements.
Last year, an Estonian
gas company used photos of Auschwitz to advertise its “cheap and not poisonous
gas.” A few days later, following severe protests from Jewish organizations
worldwide, the ad disappeared from the company’s website.
2012, a gym in Dubai used an image from Auschwitz with the tag line “Kiss your
Wojciech Berger, a Krakowbased lawyer and a former
Polish consul in Los Angeles, noticed Econ One’s image in a newsletter he
received by email few days ago.
“When I opened the website of Econ One
and saw the photo of Birkenau on their home page, I was speechless,” said
Berger. “It is impossible to explain why a consulting company posts such an
image on its website. It has no connection to the contents of its
I prefer to think that it was rather unintended and an
Econ One is a large American consulting company
that prepares economic reports and provides advisory services and legal aid. It
has branches in seven US cities, including Washington and Los Angeles, but also
in New Delhi.JTA contributed to this report.
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