Watch McDonald's RightHear audio orientation app in action

RightHear is an advanced spatial orientation solution for people who are blind or visually impaired.

March 13, 2019 12:50
2 minute read.
A visually impaired woman enters a McDonald's chain restaurant, 2019.

A visually impaired woman enters a McDonald's chain restaurant, which has been made accessible to the blind and visually impaired community.. (photo credit: Courtesy)


Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analysis from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user experience almost completely free of ads
  • Access to our Premium Section
  • Content from the award-winning Jerusalem Report and our monthly magazine to learn Hebrew - Ivrit
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief


 An Israeli app is now providing audio orientation to Israelis in their local McDonald’s restaurants. 

When McDonald’s went live with this project in cooperation with the voice navigation app RightHear, it became the first chain in Israel and the world to be fully accessible for the visually impaired.
There are approximately 200,000 blind people in Israel today. McDonald’s is the country’s largest food chain. 

“McDonald’s Israel deployed RightHear beacons in all of its restaurants to turn them into more accessible environments for people who are blind, low vision or with other orientation challenges,” founder Idan Meir explained on his company’s website.

RightHear is an advanced spatial orientation solution for people who are blind or visually impaired. The company installs tiny, self-powered sensors near entrances, restrooms, elevators and other key locations. These sensors use Bluetooth technology to communicate with the user via the Right Hear smartphone app. The app provides general information about the location in which the individual is located.

For example, “Welcome to McDonald’s. You are next to the entrance door.”

The company launched in March 2016. Since then, more than 800 venues have turned their public spaces into accessible environments for people with low-vision or orientation challenges through RightHear’s solution. In Israel, RightHear is installed in Habima Theater in Tel Aviv, Azrieli shopping malls and Assuta medical centers, among other locations. 

“When we started RightHear three years ago, we were mostly thinking about turning large, complex spaces into accessible environments for our users,” Meir explained in his post. “We were thinking about large hotels, shopping malls, airports. We thought the bigger the indoor space, the more difficult it would be to find your way inside of it for the blind or visually impaired users of ours.

“The Truth is that it doesn't really matter what is the size of the space, the difficulty to orient indoors for a blind or visually impaired person in a large or small environment remains the same,” he continued.

Meir said that he and his team were “amazed” by McDonald’s executives ability to get down to the smallest details of this project. And, he said he believes the restaurant chain did it not for the publicity, but to have social impact. It was almost one year from the time that the 180 chains completed deployment of the system until anything was written about it.

“This collaboration with you is not about the press or the marketing effect it will create for us,” one McDonald’s vice president told Meir, “but about the core social impact it makes for an audience we truly care about.”

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

Related Content

Adv. Shmulik Zysman
July 18, 2019
Israeli high-tech companies raise record amount in first half of 2019


Cookie Settings