A healthy business

Their passion became GoodBar, an alternative product for like-minded parents wishing to avoid over-processed, over-sugared snack foods.

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June 7, 2018 20:00
 ADAM NERIL and YEHUDA HILQIYAH

ADAM NERIL and YEHUDA HILQIYAH. (photo credit: NOAM DAHAN)

A locally sourced, raw, organic and seasonal energy bar delivered to your door by an Israeli drone: That’s the dream of Adam Neril and Yehuda Hilqiyah of Safed. The immigrant business partners describe themselves as “two joyful, nature-loving fathers who want to provide their children with nourishing treats.”

They channeled this passion into GoodBar, an alternative product for like-minded parents wishing to avoid over-processed, over-sugared snack foods.

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