RUTI ZISSER 521.
(photo credit: Courtesy)
In 2009, at the height of the severe economic downturn, Ruti Zisser opened her
first business, an Israeli women’s fashion boutique in Palo Alto, in the heart
of California’s Silicon Valley.“People thought I was crazy to open in
2009,” Zisser recalls. But since then, her business has grown quickly and she
has opened additional branches in San Francisco and Santa
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