In the Trade

The high-energy foursome Trademark debut their latest release at Tel Aviv’s Barby Club.

December 3, 2010 14:22
1 minute read.

Trademark. (photo credit: courtesy)


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The problem in Israel when you form a band in high school that starts to gain a following is the big gap. We’re talking about the three years that the band’s aspirations are put on hold while the members fulfill their IDF service requirements.

Luckily, the members of meat and potatoes rockers Trademark were dedicated enough to weather the time apart and return as a unit even stronger and more focused.

The originally teen punk rockers released a couple of indie albums and EPs sung in English in the mid- 2000s while regularly playing at the Tel Aviv club Patiphone and backing headliners like Useless ID and Man Alive.

Since returning to civilian life last year Trademark, consisting of Dan Naveh (guitar, vocals), Roy Halevi (guitar, vocals) Noam Greidy (drums) and Yali Koren (bass, vocals), have refined their style into a sonic pastiche, combining retro British rock a la The Darkness and Jet with the high-energy drive of groups like Foo Fighters and Queens of the Stone Age.

They’ve spent the last few months in England, recording an album under the direction of allstar producer Nick Bryne (Oasis, Stone Roses) at the countryside studio, Leeder’s Farm, that Bryne runs with his partner, former bassist for The Darkness Dan Hawkins. A restored timber frame farmhouse, dating from the mid- 17th century, Leeder’s Farm, with its natural ponds, meadowland and football pitch, in addition to its state of the art recording facility, must have been highly conducive to the creative process.

The result of Trademark’s stay there, Future Analog, sounds like an instant hard rock classic. Featuring swagger and finesse as exemplified by the single “In Her Eyes,” which has been receiving extensive airplay ahead of the album’s release, Future Analog heralds the arrival of a local powerhouse, with the potential to reach far beyond its Mediterranean enclave.

The sky’s the limit for Trademark.

Let’s just hope they can coordinate their reserve duty.

Trademark will debut Future Analog at its official record release party on Saturday night, December 4, at the Barby Club in Tel Aviv.

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