Frieda Caplan founder of Frieda’s, Inc..
(photo credit: FEAR NO FRUIT PRODUCTIONS)
Recently we went to the Skirball Cultural Center in Los Angeles for the screening of an inspiring new documentary, Fear No Fruit. The film is about Frieda Caplan, who introduced at least 200 fruits and vegetables to American markets and urged people to try unfamiliar fruits and vegetables, thereby expanding their produce horizons and helping to change their shopping habits.Today, many of us go to the market expecting to find exotic fruits and vegetables. This wasn’t the case when I was growing up.