London, Corner of Ben-Yehuda he took to the streets to examine what has happened to Hebrew.

"} 68:{"position":10,"content":"

In a fascinating episode on the Americanization of Israel,London discovered that marketing is the name of the game. Not only domost companies think that English sells better, apparently the Israeliconsumer also happily swallows the English sound bites.

"} 69:{"position":11,"content":"

It is not just English that has made inroads in Israel. Whilethere are more native Hebrew speakers than ever before, the language isa victim of globalizatzia with kids growing up onSpanish-language telenovellas dropping words like \"muy\" into theirspeech, very often. The pre-state era when the order of the day was \"Ivri, daber Ivrit\"(Hebrew [man], speak Hebrew) sounds not only politically incorrect, itis sooo obviously dated to the days before the Net was cast worldwide.

"} 6a:{"position":12,"content":"

Even the term to emigrate to Israel, la'alot has taken on the English form and become la'asot aliya.But the immigrants are not responsible for the change. It is the globalworld of business, media and the Net. There are some who believe thatit's not so much a language that is in danger of dying out, but a setof values.

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"} 6c:{"position":14,"content":"

"} 5c:["$5d","$5f","$60","$61","$62","$63","$64","$65","$66","$67","$68","$69","$6a","$6b","$6c"] 6d:T1879,

It had to be Yoo?

The English names given to the country's real-estate projects say a lot about the modern State of Israel.