Revolutionizing the coffee shop and supermarket industries

Hagit Shinover left her cosmetics shop to join her father in creating the Cofix cut-price coup.

May 19, 2016 14:14

Hagit Shinover. (photo credit: DAN LEV)


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At the Super Cofix on Yigal Allon Street in Tel Aviv, a blonde woman wearing a stylish denim dress and sporting a Valentino handbag, who didn’t look like someone who needed to shop at a supermarket where everything is priced at NIS 5, had just paid for a few items. She breezed through the line, as checkout was designed to go fast. Products here require no more than bar code scanning – weighing produce and price checks are unnecessary.

“What did you buy?” I asked her as she took her receipt.


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