The Tel Aviv Magistrate’s Court ordered online media company Triplay Digital Content to pay model Elizabeth Faran NIS 50,000 compensation and NIS 7,500 legal costs for displaying lewd comments about her alongside a video featuring her in a bikini, shot for a cellular media campaign.
The court said Faran had agreed to be filmed for a cellular- based reality show, where four models compete for viewers’ votes and the winner goes on a date with a viewer selected by lottery. Faran was filmed in a pool, wearing a skimpy bikini and answering questions about her ideal date.
However, six months after the shoot, Faran saw the campaign online and found that the production company had added lewd captions to the video, hinting at the participants’ supposed lustful nature, emphasizing the models’ cleavage in a banner and advertising the campaign prize as a “Hot Date” and not a “Perfect Date” as Faran said she was told it would be called.
Faran decided to sue the company, arguing it had mischaracterized the
job and humiliated her by presenting her as a sex object. Faran, who was
married at the time, said she was concerned about what her family and
friends would say in light of the provocative nature of the campaign.
She sued Triplay for slander and sexual harassment.
The judge ruled that while the videos themselves did not warrant action
on the part of the court, since Faran had voluntarily posed for them,
answered the interview questions and followed the director’s
instructions, the captions and titles that were displayed alongside the
video did indeed justify Faran’s claims.
“The vulgar, sexist innuendo turn the models into an object offered to
the viewers for a ‘Hot Date’ and constitute slander, invasion of privacy
and sexual harassment. It is impossible to accept any arguments about
general or specific consent about the nature of the content,” the judge