(photo credit: Courtesy)
As the Israel Broadcasting Authority moves ever closer to implementing its
reforms, it is becoming acutely aware that to compete with commercial
broadcasting outlets, it has to become more user-friendly by giving better
This includes changing the name of License Fee Department to
Customer Service Department.
“It’s more than a matter of semantics,” said
IBA chairman Amir Gilat, the leading proponent for the name change.
told the IBA plenum on Monday that in line with the upcoming reforms, the IBA
had to adopt a new attitude, namely that the role of the department is to
provide services to those who pay the license fee.
This includes a
telephone service through which the public can receive information about many
aspects of the IBA, not just answers to license fee queries.
“We have to
deal with the public as if each person is a client,” said Gilat.
that not everyone is inclined to relate to an anonymous voice at the other end
of a phone line, Gilat said there would be three service centers where the
public could come to check out program schedules, make complaints or pay or make
queries about their license fees.