Bayit Yehudi leader Naftali Bennett went on an apology tour of Tel Aviv in a new, humorous campaign video with the slogan “No apologies – we love Israel,” released this week.
The clip depicts Bennett in costume as a hipster, wearing a fake beard, glasses and a hat and walking a tiny dog in a sweater around Tel Aviv. A server in a cafe pours coffee on him, and he apologizes. A large dog barks at his small dog, and he apologizes. A driver bumps into his car from behind, and he gets out of his car and apologizes.
Then, hipster-Bennett reads Haaretz, which, judging from his Facebook page, is his mortal enemy. The camera pans to the editorial, which reads “Israel must apologize,” and the disguised politico says “They’re right.”
Finally, Bennett removes his costume and says: “From today, we stop apologizing. Join Bayit Yehudi now.”
Meretz made a response video, in which party leader Zehava Gal-On dons a highnecked sweater, a long skirt and a large scarf wrapped around her head in the style of MK Orit Struck (Bayit Yehudi), and asks how she looks.
The clip ends with the message: “Meretz doesn’t make fun of our brothers and sisters. Meretz works for everyone.”
Before Bennett personified the popular “sorry not sorry” hashtag, his campaign followed other online trends, creating a meme generator with his likeness. Users could write a message in between a cartoon of Bennett and a banner reading “Bennett is a bro,” one of his slogans from Bayit Yehudi’s last campaign.