Cheap seats

Two Tel Aviv residents created a web site to help budget-minded theater-goers find discounts for pricey Broadway shows.

By NINA ALEXANDER-HURST
April 20, 2006 16:32
1 minute read.
movie theater audience 88

movie theater audience88. (photo credit: )

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

Tel Aviv residents Dan and Odeda Geisler didn't let the high price of Broadway shows keep them home. Instead, they created a Web site to help people find ticket discounts, so they could pass along their passion for the stage. Four years ago they started BroadwayBox.com, "a community-based Web site with the most comprehensive list of discounts." Dan explains that many tourists have trouble finding theater coupons because most are in local papers, magazines and direct mailings. The Web site started as a place for theater lovers to post coupon codes for Broadway and off-Broadway theater for others to use. Combining their high-tech roots and love of theater, the husband-and-wife team soon turned their hobby into a full-time career. With over 220 discounts for 85 shows, the Web site is now one of the most comprehensive lists of theater coupons in the world. "We allow our users to have the broadest information of what's going on," Odeda said. Web site users are able to sign up for weekly or monthly e-mail newsletters, and the site now covers shows in London, Las Vegas, and even Israel. Dan said the prices on BroadwayBox are 25% to 50% lower than regular ticket prices. And unlike many other ticket sites, BroadwayBox is completely free for users, and has no ads. The Web site is not only helpful in finding discounts, but also for vacation planning in terms of selecting shows, hotels and restaurants. And it should prove useful for people in countries such as Israel because they can make educated decisions before traveling, Odeda told The Jerusalem Post. Two months ago, the Geislers launched an Israeli version, and now offer discounts for Tel Aviv performances. In another few months, they hope to add a section for reviews and community postings. People can get directly to the Hebrew-language site at www.BroadwayBox.co.il

Related Content

El Al
August 16, 2014
The Travel Adviser: For El Al, mission accomplished

By MARK FELDMAN