Report: Sacha Baron Cohen says he's retiring 'Borat' and 'Ali G'

By JERUSALEM POST STAFF
Borat is dead. Sacha Baron Cohen tells The Daily Telegraph that he is retiring the clueless Kazakh journalist, as well as his alter ego, aspiring rapper Ali G. "When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," the 36-year-old actor-comedian says in the British newspaper's Friday edition. "It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I `get' with Borat again, so it's a kind of self-defeating form, really."