Asaf Avidan & The Mojos sign with Sony-Columbia records
Label is home to visionaries like Dylan, Springsteen and Leonard Cohen.
By DAVID BRINN
Local rock sensations Asaf Avidan & The Mojos have signed a four-album record contract with Sony-Columbia. According to a press release issued by the band, Sony-Columbia will distribute and promote the band's records, including a reissue of its second album, 2008's highly acclaimed The Reckoning.
The label, which is home to visionary artists like Bob Dylan, Bruce Springsteen and Leonard Cohen, will likely be a good match for Avidan's idiosyncratic style, which has been described as a hybrid of Jeff Buckley and Janis Joplin.
"Sony-Columbia's legendary logo, which decorates albums by Bob Dylan, Leonard Cohen and countless other music icons, will now accompany our music as well," said Avidan in the release.
"This is a dream come true for five kids from Jerusalem who grew up with great faith and love for music, and it's almost impossible to comprehend this honor. It's so fulfilling to see that the hard work by the band and those around it has made the impact we we're hoping for.
"It is important to emphasize that this is but another stepping stone in the band's ever-building path; we have a long way to go."
Currently in Germany, Avidan & the Mojos have spent much of the last year building up a following throughout Europe with their English-language, high-energy amalgam of folk, blues and rock. Their next album is slated for release in the fall.
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