Like senior years in high school, election campaigns normally trigger mixed feelings of dread and excitement. Fear of the unknown and abject failure compete with dreams of glory. Two days into Israel’s unsought, unnecessary, undesirable campaign, few Israelis’ feelings are mixed. It’s just dread. Few want Bibi back; most fear he will return. Nevertheless, those hoping for ABB, Anybody But Bibi can take heart: the latest polls estimate a Isaac “Buji” Herzog-Tsipi Livni ticket could get 23 mandates to 21 mandates for the Benjamin Netanyahu-led Likud. Here’s how Buji could replace Bibi.Experienced and savvy, Herzog has a background in military intelligence and years in Cabinet positions, especially a successful stint as Welfare and Social Services Minister. His father Chaim Herzog’s legacy in fighting the Zionism-is-racism resolution should earn respect from the right; his grandfather and namesake’s rabbinic background should merit respect from the religious. Clearly, if he were elected, his fresh approach and idealism would reassure Israel’s increasingly-dejected friends worldwide.This year, Herzog’s greatest positive may be a negative. Having been in the opposition, he’s unsullied by this government’s failures. Serving in this last government was as toxic as the Arava oil spill; if the muck didn’t get you the fumes could. Netanyahu, despite last week’s cry-baby press conference blaming centrist ministers for not cooperating, and reproaching voters for lacking the wisdom to give him more mandates, is the Prime Minister. He should be the number one guy taking responsibility, not passing the buck. Instead, he has become a walking advertisement for the wisdom of term limits.This election is Herzog’s big chance. To win, he must run a vigorous, visionary, campaign, emerging as a muscular moderate ready to lead. The carping about him being too soft, too un-charismatic, and too much the lovely liberal, actually offer a great opportunity. No one expects to learn anything new about Bibi Netanyahu, who first became prime minister in June, 1996. Buji Herzog’s public image is sufficiently unformed – with just enough negatives – to be primed for a makeover that enlivens this campaign and inspires voters.Substantively, Herzog must give the speech of his life, solving the biggest problem that has vexed Israel’s peace camp since Hamas started deploying suicide bombers two decades ago. Herzog must explain how Israel pursues peace wisely, safely, and constructively, in a post-Oslo world.Herzog acted responsibly and patriotically this summer by supporting the government amid Hamas’s rocket barrage. He recognizes too many Palestinians’ lethal fantasies backed by the toxic delegitimization campaign being waged against Israel worldwide. He appreciates the dangers facing Israel daily; he knows we would have peace if we lived in a world with a peace-seeking, non-terrorist, democratic Palestinian nationalist movement. So how to progress?