The vacuum cleaners have enjoyed an increase in sales in recent years, and in the run-up to Passover cleaning, demand is particularly high. This year's hit: A vacuum cleaner that makes housework easier. What are the prominent models and how much will we pay for the convenience?
"The vacuum cleaner market in Israel has developed greatly in recent years in general, and in the last year in particular. The industry does not stop renewing itself and producing for the Israeli consumer maximum cleanliness with minimum maintenance, which allows him to change habits dramatically and even change his lifestyle. The consumer today does not purchase a vacuum cleaner, but a perfect cleaning experience which brings with it many additional benefits such as saving money, quality, comfort and connection to the new world." So says Ronan Salem, CEO of Dreame Israel.
According to data from Electric Warehouses, there is a significant increase in the vacuum cleaner category, with a 200% increase in sales of vacuum cleaners, 45% in sales of robotic vacuum cleaners and 30% in sales of cordless vacuum cleaners. According to the network, the number of vacuum cleaners sold in March this year was 90% higher compared to March last year. We noted on the network that if in the past there was one vacuum cleaner in an average home, today there are between 2 and 3 products from the category: A cordless vacuum cleaner, a robot vacuum cleaner and a regular vacuum cleaner when consumers are willing to pay for convenience and shortcuts in housework.
Israeli consumers this year tend to purchase mainly expensive and high-quality premium models. This Passover stars a vacuum cleaner that makes it possible to give up washing the house or reduce it significantly using advanced technologies. And what about the prices? We found no significant change in the average price of cordless vacuum cleaners. In the subcategory vacuum cleaners, you see an increase of about 25% in the average price. The robotic vacuum cleaners also became more expensive this year on average by about 15%.
A jump in demand
"The vacuum cleaners industry, which has enjoyed growth in recent years, is dominated by well-known brands, and the best-selling brands are not necessarily the cheapest. Relatively speaking, this is a market that is more biased towards quality than price," says Usherat Cohen, Zap Group's VP of Marketing.
According to her, "last October , with the outbreak of the war, a drastic drop in demand for vacuum cleaners was observed, similar to all retail industries, with a 27% drop compared to September 2023. From November there was a moderate recovery and in December 2023 there was already a 53% increase in sales compared to October. The recovery continued in January, and in February and March there is already another significant jump of about 30% in demand."
The three most popular vacuum cleaners in Zap now are: Dyson V15 Detect Absolute, followed by Shark IZ423 Zero-M Stratos and Xiaomi Mi Robot Vacuum X10. The average price for a vacuum cleaner: NIS 2,066.
Eric Cohen, CEO of BNZ Sahar, Dyson's official importer to Israel, says that in the run-up to Passover, sales of vacuum cleaners in Israel are at their peak. According to him, about 300,000 vacuum cleaners are sold in Israel every year, with cordless vacuum cleaners making up the bulk of the market .
Avi Kornfeld, CEO of Xiaomi, from the Hamilton Group: "The Passover period is considered a high point in the market, and many consumers will take advantage of the holiday specials. The products that are in demand at this time are the vacuum cleaners - both robotic and manual."
We tested four popular vacuum cleaners for Passover:
Friendly shark: Shark DETECT PRO wireless vacuum cleaner with an automatic emptying and charging system and four detection technologies for thorough cleaning using sensors that scan the dirt in 360 degrees.
The vacuum cleaner is lightweight (2.2 kg) and offers an exclusive patent for collecting more hair, dirt and dust and preventing them from getting tangled on the brush. Includes an odor cartridge to prevent bad smells, a flexible pole, so you don't have to bend down and a battery for continuous suction for up to 60 minutes. It has the ability to detect the The type of surface and adjust the speed of the brush.
The device can detect dark areas and increase the lighting. The charging station is designed for automatic emptying of the waste at the end of each operation, with a capacity of up to NIS 2,890 .
Dyson's new generation: The absolute Dyson Gen5 detect wireless vacuum cleaner is considered particularly powerful with a Hyperdymium motor for powerful suction of up to 70 minutes of continuous work and an interface that shows in real time when the surface is clean.
The vacuum cleaner has a completely sealed HEPA filter, with five layers of filters that effectively capture 99.99% of particles and allergens and an illuminating brush with a soft roller to detect invisible dust particles. For a technology brush to prevent hair entanglement with 56 teeth, which automatically adapts itself to the different surfaces, a beating brush for mattresses and sofas, an articulated accessory for bending the rod while working, and more.
NIS 4,599. Now sold for NIS 3,999 until April 30 or while supplies last.
Without obstacles: the robotic vacuum cleaner Xiaomi Robot Vacuum S10 PLUS is a vacuum cleaner with the option of operating in four modes of suction and washing power and technology for 3D avoidance of obstacles. This is done through an RGB photo sensor that is used to identify objects in space to reduce the risk of hitting objects and stopping operation.
The battery is enough for up to two hours of continuous use. It can be fully operated remotely, from identifying and selecting the desired rooms for cleaning to selecting the required work plan for each room. The cleaning map can be viewed in real time through the Mi Home applet. Its price is NIS 1,799.
The automatic sensor adjusts the suction power and the amount of water to the type of dirt and uses a large water tank with a volume of 920 ml. The second mode (vacuum cleaner) includes a rod and main brush that connect to the motor of the vacuum cleaner, for vacuuming without washing all types of surfaces, including parquets and carpets. With a small brush for cleaning sofas and mattresses NIS 2,690.