With the start of the new civil year, 2024, global company L'Oreal unveiled a new hair drying technology at CES® 2024, designed in collaboration with professional stylists for both professional and home use.
AirLight Pro was developed in collaboration with Zuvi, a start-up founded by leading engineers and scientists, which utilizes infrared and air to achieve smoother, visually moisturized hair with faster drying times*. It achieves optimal heat flow for a variety of hair types while consuming 31%* less energy.
A team of over 100 engineers, designers, hairdressers, and scientists from L'Oreal's research and innovation division and Zuvi collaborated in the innovative industrial design of AirLight Pro, creating a professional hair drying tool that breaks performance barriers. AirLight Pro provides up to 33%* more hydrated hair, up to 59%* smoother and visually appealing hair, faster drying times, and an improved user experience based on feedback from leading professional hair stylists. Additionally, it is capable of consuming up to 31%* less energy. By utilizing the patented LightCare™ technology, Zuvi developed a product that utilizes infrared and fast-flowing air to efficiently dry hair, leaving internal moisture in the hair strands.
Contrary to conventional hair dryers with only thermal modes, AirLight Pro is equipped with a unique engine with 17 blades at high speed and patented infrared technology, powered by tungsten-halogen lamps designed for fast hair drying without excessive heat. Through efficient drying of water on the hair, it retains internal moisture at the ends, resulting in a smooth and shiny appearance. The technology has been tested by L'Oreal on over 500 people with different hair types.
As the goal of the AirLight Pro technology is to cater to the needs of each user, the hardware, firmware, and application operate simply to allow each user to customize the settings to their needs.
Nicolas Hieronymus, CEO of the L'Oreal Group, unveiled the CES® 2024 Innovation Award-winning technology and detailed the company's strategic investments in the beauty tech world during his keynote speech at the morning opening at Palazzo Ballroom in The Venetian Las Vegas. "For 115 years, L'Oreal has been harnessing science to innovate and provide consumers with unforgettable beauty experiences that meet their personal beauty aspirations. Through AirLight Pro, in collaboration with Zuvi, we prove that technology can enhance beauty performance, cater to diverse hair needs, and reduce environmental impact - this is the future of beauty that we aim to create."
"The mission of Zuvi is to leave the world better than we found it," said Mingyue Wang, founder and CEO of Zuvi. "Through our expertise in optics, aerodynamics, and electronic product design, we have created a unique product. We are very proud of the work we have done so far. Now, we have a partner like L'Oréal, a company with over 100 years of expertise in hair care and beauty, to take our products to the next level. Together, we will continue to create groundbreaking beauty technologies." AirLight Pro will be launched in the United States by the company's professional brand, L'Oréal Professionnel, in 2024 for beauty hairstylists and consumers.
*The presented statistics are based on research conducted on AirLight Pro in the European Union.