In an effort to reinvigorate the capital’s anemic economy – further battered by last year’s war and chronic rioting – Jerusalem Mayor Nir Barkat announced on Sunday night an emergency infusion of NIS 18m. intended to spur tourism to the city.
Accompanied by Economy Minister Naftali Bennett, Barkat said the “Jerusalem Emergency Business Plan” will assist area businesses by attracting visitors from around the world via a series of high-profile cultural and artistic festivals throughout the capital.Barkat contended that numerous winter events will buttress area businesses by encouraging greater spending among potentially tens of thousands of tourists. According to the mayor, activities will include turning Jaffa Road into an elongated “tourist destination” featuring street performers, musicians, and artists; a regular nightly light show in the Old City; museum events; lectures; tours; and a concert series.
Compounded by discounted business promotions from local hotels, restaurants and shops, Barkat said he believes the initiative will provide much-needed economic relief to the city’s beleaguered business owners.