Charles Tyrwhitt, the British international men’s fashion brand, will open a chain of stores for the first time in Israel, with the first branch opening this week in the Grand Ofer Mall in Petah Tikva.
The new store, with an estimated investment of approximately NIS 1.5 million, will be about 100 sq.m. Several additional branches will be positioned in key locations by the end of 2025.
The Charles Tyrwhitt brand was founded by Nick Wheeler in 1986 when he was a student at the University of Bristol.
The Penguin Group, which exclusively sells Charles Tyrwhitt products in Israel, is owned by the South African-raised businessman Eliyahu Climer. It now owns the exclusive franchise in Israel, and plans to expand the brand in Israel over the next two years.
Producing great clothes for men
“The desire of the founder of the brand, Nick Wheeler, was to produce great clothes for men. Top quality. Stylish. Timeless. Clothes to make you feel a million dollars and look a little dapper,” said Climer.
“On one of my trips to London, I was exposed to a brand that I immediately fell in love with, and it became the main part of my wardrobe. I later found out that Charles Tyrwhitt was born in Great Britain with the intention of the founder of the company to produce and design quality clothes, with an emphasis on stylish and timeless items for all men in the world.
The branch was designed and planned by the international architect Nick Pope, the brand’s designer, and is planned with the same concept as the flagship stores in the fashion capitals around the world.
The new store will feature all three categories of the British brand: smart, smart casual. and casual. The brand also offers fashion accessories for men, such as shoes, belts, ties, underwear, cuff links, socks, and more.