Clothing

Rihanna and A$AP Rocky in a matching look that steals the show

The most stylish couple in Hollywood went out for a night date and surprised with matching leather coats in a Matrix style.

Rihanna and A$AP Rocky
Satin pajamas by Femina, NIS 49.90–329.90

Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

STRONGFUL

After 5 years online: The accessible activewear brand opens its first store

Ronen Chen, a new store in TLV

No more clothing store: Ronen Chen transforms TLV MALL into an architectural space


Corduroy returns to the wardrobe – warmth, style, and depth with no effort

It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.

Golf, corduroy shirt NIS 229.90

This blazer, with the cheap scarf in front of you – create the perfect shopping cart

A cozy wool scarf in a stunning shade, a brown suede blazer that sells out again and again, colorful handmade rings, a fabulous bralette, and three more items we loved this week.

H&M

Plan B celebrates two years: The brand that blurs the line between everyday and formal

Loved by influencers, Plan B marks its 2nd anniversary with a pop-up at Ramat Aviv Mall. The brand offers a smart wardrobe that blurs casual and formal, with collections updated every two weeks.

Plan B. price of the jeans – NIS 359.

Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv

A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.

Oria Azran

Your new bestie: How to incorporate this season’s star piece into every outfit for a perfect look

Cover story: The jacket is the star of autumn, and this season offers plenty of options for every style.

Castro, quilted jacket, NIS 249.90

They let the cheeky babydoll out of the bedroom – and it’s hot even in a casual look

A silk-and-lace nightgown in stunning colors that also works perfectly outside the bedroom, a wool vest from Zara for those uncertain weather days, and 5 more items we loved this week.

Zara

Medical compression tights with a fashionable look

Jack Kuba launched today its new tights collection. Among the colorful models presented were also medical compression tights that help in cases of fatigue or a feeling of heaviness.

Compression tights

Where did she get it? Aline Cohen found the perfect leather jacket

A smart wardrobe includes timeless must-haves. One is the leather jacket, which may not warm much but nails the chic factor. Aline Cohen found the perfect (vegan) one.

Faux leather, vegan of course

American jeans brand For All Mankind 7 Lands at Story

Hollywood’s favorite "quiet luxury" jeans brand For All Mankind 7 arrives in Israel with its Fall-Winter 2025-26 collection, loved by celebrities and marked by the iconic 7 on the back pocket.

For All Mankind 7 for Story Fall-Winter 25-26.

The trend that makes every brunette look like a million dollars

Molten Brunette is autumn’s luxurious, metallic brown hair trend. Loved by celebrities, it looks rich and elevated. What is it, how to get it, and who suits it?

Mia Goth.

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess