Euphoria star Sydney Sweeney has reason to celebrate: Her lingerie empire, SYRN, is posting its strongest quarter since its establishment. According to a report in Page Six, the brand is displaying record-breaking sales data, collections that are completely selling out of stock, and a growing consumer demand.
A company insider revealed that the brand doubled its sales in the third quarter compared to the second quarter, and posted triple the sales compared to June figures. September became the strongest month in the company's history, and the numbers could have been even higher had stock not sold out earlier than expected.
Among the records set: The Birthday Boobs collection drove the brand's biggest sales day ever, while a Blue Ditsy lingerie set sold out entirely on its first launch day alone. The entire launch generated revenues of more than NIS 2 million (over $2 million) within 24 hours.
The brand's growth does not stop there. October is expected to post an additional sales increase of about 20% compared to September, setting a new monthly record. Meanwhile, Sweeney continues to generate buzz around the brand thanks to bold advertising campaigns, including her new holiday campaign which gives a provocative spin to classics like Home Alone and The Grinch.
