Advertising

Israel's top cigarette firm drove haredi smoking addiction with targeted ads

Using loopholes to the laws banning the advertisement of tobacco products, Philip Morris International spent NIS 3 million on targeted smoking and vaping ads in the haredi sector.

Advertisement for dishwashing liquid ‘for men’ stirs up the web

In response to backlash, the company tried to clear the air and said that the new black dishwashing liquid campaign for men was a joke.

By MAARIV ONLINE
12/12/2022

New Israeli startup to keep prying eyes from your phone

Mobile technology startup Unplugged empowers consumers to communicate and browse online while protecting their privacy from unwanted monitoring and analysis.

Tourism Minister or 007? Yoel Razvozov urges to visit Israel in James Bond parody

From Israel with love: The Tourism Ministry aired this commercial to prepare for the "slow season" which comes after the summer and the holidays. 

Craigslist founder is fighting for trustworthy journalism

Craig Newmark will speak on Sept. 12 at the Jerusalem Post Annual Conference.

Snapchat stocks falls 40% after profit warning issued

Snap shares were trading at $13.3, lower than their 2017 IPO price of $17.

By REUTERS
24/05/2022

Advertising and social media companies behind 70% of decline in number of startups

Technological changes on the global level are assumed to be the cause for such a decline, with the demand for solutions in advertising and social media dropping in turn.

Galit, Emma Gutman head Ronit Raphael skincare campaign

Galit Gutman has been leading Ronit Raphael's Israeli campaign with her daughter Shira Gutman for 5 years and now she has also been chosen to lead the campaign of the international brand.

Discount Bank launches a new campaign starring model Rotem Sela

The event was held at the 'Sheva' hall in Tel Aviv for senior employees of Discount Bank.

By MICHAL GALANTI
22/12/2021
Michal Herzog

Michal Herzog salutes diversity at awards ceremony

On Monday, President Isaac Herzog sat and listened as his wife Michal delivered the main address at the awards ceremony for diversity in advertising and marketing campaigns.

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