Micro-mobility company TIER is arriving in Israel

TIER's micro-mobility solutions will enter Tel Aviv’s market with a pre-launch promotion to anyone who downloads the app and signs up for the service prior to the scooters hitting the streets.

 TIER micro-mobility e-scooter (photo credit: TIER)
TIER micro-mobility e-scooter
(photo credit: TIER)

TIER Mobility, a leading shared micro-mobility provider, announced its plans to offer its services in Israel starting next month.

TIER will enter Tel Aviv’s market with a pre-launch promotion for anyone who downloads the app and signs up for the service before the scooters hit the streets. The promotion will offer three vehicle unlocks and 30 minutes of riding time with the code LETSGOTLV.

TIER expects that the market in Israel for shared vehicles – specifically for shared micro-mobility solutions – will continue to grow amid growing traffic congestion, since it provides an accessible solution for short-distance shared transportation.

The company offers a fleet of more than 300,000 electric mobility vehicles worldwide – scooters, bicycles and mopeds – and is the first European micro-mobility provider to offer its users three different types of vehicles in one app. Initially, TIER is expected to deploy e-scooters in Israel and will consider offering its bicycles and mopeds in the future.

“Israelis will soon be able to enjoy the safest and most advanced e-scooters in the world, just like their counterparts in London, Berlin and Paris. TIER offers a micro-mobility operations model that Israel hasn’t seen yet in terms of safety and sustainability to both users and nonusers,” Alex Souter, VP and RGM of TIER, South-West Europe and the Middle East, said.

He added, “I am confident that we will be able to work with municipalities and our other stakeholders across Israel to offer our services in a coordinated, regulated and efficient manner.”

TIER’s vehicles come with industry-leading safety features which minimize the risks to riders and the public, including indicator lights, shock absorbers, a large front wheel and a phone holder with cordless charging for easy navigation. TIER’s vehicles are also installed with triple brakes and a double kickstand, which further improves stopping power.

The company was founded in 2018. Following its acquisitions of Europe’s largest bike-share firm Nextbike and US-based micro-mobility operator Spin, TIER now operates in more than 530 cities in 26 countries, including Paris, Berlin, London, and Oslo.