Two Israeli-based startups announced on Wednesday investment rounds that raised almost $50 million to develop Artificial Intelligence platforms focused on business-to-business (B2B) models, especially in sales and marketing.
Brandlight, a platform developed to analyse AI-generated advertising, announced a $30M in Series A funding led by Pelion Venture Partners, Cardumen Capital, and G20 Ventures.
The company has worked with over 100 global brands, including Fortune 500 brands such as Kimberly-Clark and Estée Lauder, to “guide their decision making in the world of AI-driven discovery and media.”
Brandlight serves as the navigator that analyses AI-generated media and translates it into clear, actionable recommendations for marketing, PR, content, and media teams, the company explained.
“We’re hiring aggressively across Israel and New York,” said Imri Marcus, CEO and Co-Founder of Brandlight. “We’re bringing in dozens of people across product, engineering, data, and go-to-market to meet the pace of demand from global brands."
AI platform to improve ‘science of selling’
Tel Aviv-based Artificial Intelligence start-up WINN.AI announced on Wednesday a $18 million Series A funding round led by three global software investors, bringing its total investment to over $21 million, including seed capital.
The company is focused on developing an AI agent that works alongside sales teams to ensure that workers follow “the latest playbooks and best practices during customer conversations.”
It raised investments from Insight Partners, Mangusta Capital, and S Capital, with participation from Moneta, Highsage, Alumni Ventures, Sarona Ventures, and OurCrowd.
According to its internal report, the company tripled its annual recurring revenue in 2025 and grew 30 times over the last two years.
"We invested in WINN.AI because we see its real-time AI assistant fundamentally reshaping how sales gets done,” said Kevin Jiang, Managing Partner & GP at Mangusta Capital, and added, “We believe this type of AI co-pilot will empower revenue teams in real-time to sell more effectively and consistently in the future.”
AI working as a personal sales assistant
Eldad Postan-Koren, CEO and Co-Founder of WINN.AI, explained that the AI they developed handles the “science behind sales,” while sales representatives focus on connecting with clients.
“Our customers see the quality of conversations rise immediately: the AI ensures consistency, and the human ensures trust," he said.
Among the company's clients are Deel, a global HR-tech company; Cyera, a data security unicorn; and Kaseya, a Miami-based IT management powerhouse.
The company explained that this new investment will fund its market expansion into the United States while it continues to develop its products.