Tambour is aligning with one of the key trends set to shape the design world in 2025/6 – nostalgia. The company has launched a new color collection called “Israeli Nostalgia,” featuring the shades that characterized Israeli homes over the decades.
Tsviya Orenstein Kacen, Tambour’s VP of Marketing, explained: “Tambour’s connection to the nostalgia trend stems from the understanding that looking back and reminiscing about pleasant memories from the past helps us regain a sense of security and stability during times of crisis and uncertainty, like what we are currently experiencing in Israel. We see a direct link between October 7 and a growing desire to reconnect with a distinctly Israeli style, one that is unique and characteristic to us.”
Niva Yehiav Alon, Head of Design and Inspiration at Tambour, added: “The Israeli style is a result of ‘fusion’: A combination of the minimalist style from the early days of the state and the austerity period, blended with a warmer, richer style inspired by mid-century modern design.”
A Journey Through Time in Color
The collection presents five decades of Israeli color aesthetics:
1950s – the austerity and functionality era, with shades of white and beige complemented by soft, natural tones.
1960s – a decade of optimism and boldness, featuring vibrant colors in tiles, fabrics, and painted walls as part of creating a local design language.
1970s – a time of seeking warmth and softness, with earthy tones and natural materials like wood and stone.
1980s – the decade of colorful rebellion, with contrasting combinations, primary colors, geometric patterns alongside pastel and neon shades.
1990s – a return to minimalism and neutral shades, with white, beige, and cream inspired by Scandinavian style.
Ornstein-Kacen emphasized: “As Israel’s leading paint brand and a company that has led the field here for nearly nine decades, we chose to present a collection that is a nostalgic review of design and color trends throughout the years. We were excited to research and revisit the color palettes that defined Israeli homes in each decade.”
Do Israelis Prefer Local Style?
A recent survey conducted by the SAPIO research institute for Tambour examined Israelis’ home design preferences. When asked which design styles they identify with, 38% said they connect with Israeli style, 33% identified with minimalist style, and 24% preferred a rustic style.