Milan, the 1970s. A city in constant motion, brimming with social revolutions, impressive industrial development, and a fashion presence that swept across Europe. At the heart of this era, Milan stood as a creative lab of styles, materials, fashion, and interior design. The new buildings, modern lobbies with futuristic concierges, and the contrast between classic and bold — all of these defined an age of experimentation, of Italian chic with a personal statement.
This very spirit is what Milano 70 — the new and intriguing collection making its way to Israel — seeks to capture. From the Italian brand 41zero42, exclusively imported by Via Arkadia, it is one of the most authentic and meticulous collections the brand has created so far. The tiles are made from high-quality porcelain in a rigorous two-step process, using Reactive Glazes — a traditional technique in which the glaze changes in the kiln, producing a vibrant, deep, and unpredictable result. Unlike digital prints, each tile here is unique — with varying nuances of gloss, color, and texture.
Alongside the classic tiles, the collection also includes Bamboo — a creative décor series inspired by the eclectic look of Milan’s golden era. The pattern draws from the soft 1970s aesthetic — full of character. It embodies a blend of bohemian, bold, and captivating worlds.
The collection is aimed at architects, designers, and private clients who are looking for something different — a design language with historical depth, dynamic and vivid materiality, and a nostalgic wink that still feels entirely relevant.
As always, the Italian brand proves that this is not just another tile — but a design object that tells a story. And Via Arkadia, known for bringing the best of European brands to Israel, once again ensures to inject color, character, and innovation into the local space.