The BGood fashion chain is launching a branded collection of clothing items featuring Smurfs characters. The collection is available for children, babies, and adults, and is sold at discounted prices in all the chain’s branches and on the online site.

BGood is joining the celebrations ahead of the new Smurfs movie release, launching a dedicated collection of clothing and accessories with branded designs. The collection includes a variety of items, such as shirts, pants, pajamas, and baby sets, all featuring prints of the well-known characters from the animated series.

The collection targets audiences of all ages: for children and babies, basic clothing, pajamas, and sets are offered at relatively low prices, while the adult audience can find T-shirts and pajamas for women and men in matching designs.

BGood's Smurfs collection
BGood's Smurfs collection (credit: Bgood, official site)

Among the published prices:

  • Shirts and pants for children – NIS 20 per item
  • Children's pajamas (two pieces) – NIS 50
  • Set of two bodysuits for babies – NIS 30
  • Three children’s outfits – NIS 100


The collection is available on the BGood website and at the chain’s branches across the country. Currently, the chain operates more than 50 branches from Kiryat Shmona to Be’er Sheva, offering clothing for women, men, children, and babies, alongside underwear, footwear, and accessories.