H&M Group’s premium brands, COS and Other Stories, have officially landed on H&M’s local website, and customers can now enjoy a variety of selected items from both brands directly through the online store – with the same familiar shopping experience, a single shopping cart, and local delivery. In the near future, the collection on the site is expected to expand to include additional items.
For those less familiar (and that’s a shame!!!), the COS brand offers a wardrobe of clothing and accessories based on exceptional quality and timeless design, while Other Stories offers collections created with daily use in mind, inspiring creative and individual style worldwide.
From Match Retail, H&M Group’s franchisee in Israel: “We are happy to expand H&M Group’s digital shopping experience in Israel with the addition of the premium brands COS and Other Stories to the local site. At this stage, it is an initial selection expected to expand soon, allowing customers to enjoy the group’s brands on a unified platform, alongside the inspiration and full experience of physical stores.”
As a reminder, Other Stories, the Swedish giant’s subsidiary and favorite among fashionistas abroad, announced in April 2021 its entry into the Israeli market. To start, the group opened two physical stores in Azrieli Mall, Tel Aviv, and Jerusalem. With the opening of the Big Fashion Glilot complex, the brand also joined the row of stores offered at the Sharon location. COS stores today can be found in Ramat Aviv, TLV Mall, and Big Ashdod and Glilot.
